While I personally found escape covering this year’s Comic-Con@Home, it seems not many felt the same with this past weekend’s social media numbers. A new report from Variety says tweets about the annual convention were down a 95-percent. A study performed by ListenFirst says just 93,681 tweets were made about the event over its traditional five-day period this year compared to the 1,719,000 tweets the live event reportedly tallied last year.
ListenFirst points out, some of the biggest panels included in the Comic-Con@Home package had the comments turned off, so there were no ways for fans to interact with the stars in the panels. Furthermore, the vast majority of the panels were pre-recorded and simply released on a schedule.ListenFirst head marketer Tracy David tells Variety, “Fans couldn’t talk with creators. [It] really deflated interest around the Comic-Con@Home experiment.”
With New York Comic Con possibly heading towards cancelation, they may want to find ways to increase fan engagement during their likely virtual con.